Mr Vigneshwar K
TEACHING ASSISTANT – HR
Mr Vigneshwar. K is Teaching Assistant at LIBA. He has over 3 years of hands on industry experience as Brand Manager and Change Management Consultantand. He worked as Assistant Professor for Management students in Bharath University.
He has received,
3 India Book of Records:
- Maximum Marketing Strategies contributed by an Individual, 2021
- Maximum Authors Contributing in a Book on COVID-19 and its Impact, 2020
- Longest Business Case Study Marathon, 2019
2 Asia Book of Records:
- Grand Master, 2021
- Maximum Authors Contributing in a Book on COVID-19 and its Impact, 2020
He is a certified Social Media Marketer from HubSpot. He also owns two Copyrights on Marketing Strategies.
- Electronics and Communication Engineering from T. John Institute of Technology, Bangalore
- Masters of Business Administration from University of Madras
Online Certifications:
- Digital Transformation from Boston Consulting Group and University of Virginia
- Entrepreneurship from NPTEL Online Certification
- Human Resource Management and Leadership from Macquarie University, Australia
- Management Fundamentals from University of Pennsylvania
- Fundamentals of Digital Marketing from Google
- Search Engine Optimization Specialization from University of California, Davis
- Organizational Behaviour from IESE Business School, University of Navarra
- Big Data Analytics from Griffith University, Australia
- Marketing Analytics from University of Virginia
- Market Research Specialisation from University of California, Davis
- The Future of Payment Technologies from University of Michigan
- IMC: Advertising, PR, Digital Marketing and more from IE Business School, Spain
- Channel Management and Retailing from IE Business School, Spain
- Pricing Strategy from IE Business School, Spain
- Brand and Product Management from IE Business School, Spain
- Communication Strategies for a Virtual Age from University of Toronto
- Motivation and Engagement in an Uncertain World from Coventry University
- Personal Branding from University of Virginia
- The Business of Social from Northwestern University, Illinois
- Content, Advertising and Social IMC from Northwestern University, Illinois
- Engagement and Nurture Marketing Strategy from Northwestern University, Illinois
- Digital Skills from Accenture
- Graphic Design from California School of Art
- Social Media Marketing from Hubspot Academy
- Non-Profit Essential from NonProfitReady
- People Analytics from Wharton, University of Pennsylvania
Books and Book Chapters
- Book Chapter on Disruptive Technology – Transforming Digital India, ISBN No: 978-93-5406-787-7,2020
- Book Chapter on Mind Control: Psychological Impact, Well-Being and Mental Health during COVID-19, ISBN No: 978-93-90082-41-4,2020
- Book Chapter on “Human Rights in Various Countries”, ISBN No:978-93-90115-16-7,2020
- Co-Author for Navigating in a Disruptive World, ISBN No: 978-613-9-45602-4,2019
- Editor of Gamification on Virtual Learning, ISBN No: 978-81-945793-2-8,2020
- Editor of An Anthology of Caselets, ISBN No: 978-93-5406-975-8,2020
- Editor of Sustainability and Resilient Strategies for Navigationg the VUCA World, ISBN No: 978-93-5419-192-3,2020
Copyrights
- Retarded Spurt
When a product’s terrible reputation becomes legendary among enthusiasts, and transmogrifies into a golden shining moment.
- (IM)Promptu Gafe
A blurry line between an embarrassing mistake and a well-crafted opportunity which brands create to imprint a memorable image in the minds of the audience that helps in getting attention of the audience.
Sling-Stone Effect
A collective series of marketing strategy that can be used by brands (skipping/skimming) to increase their market share in a short span of time and provide an initial / renewed impetus to the growth of the organisation.
Know-Not Entrepreneurs
Aspiring Entrepreneurs who do not want to consume any risk and documentation or have any expertise or knowledge about to start a business; all they do is rely on someone else technology and “Know-How”
Pseudo –Choice Marketing
Pseudo –Choice Marketing is a strategy by brands when adding a pseudo-option (out of stock / unavailable) to their product variant which is priced lower than other product variants making the buyer change their preference towards an option the seller is trying to promote.
Conference and Publications
- “Internet of Things using Arduino” in International Virtual Conference on Emerging Frontiers in Control and Communication Technologies, ISBN No: 978-93-5416-017-2,2020
- Electric Vehicle Modelling and Simulation for the 2nd International Conference on Innovative Studies of Contemporary Sciences held at Tokyo, Japan, ISBN No: 978-625-7139-19-9,2020
Recognition
- Advisory Council Member – Harvard Business Review
- Academic Expert – Chegg Academy
- VPIFS – International Forensic Science
- India Heritage Mapping Head – India Lost and Found
- Volunteer – World Wildlife Fund
- Volunteer – United Nations
- Associate Member – Indian National Trust for Art and Cultural Heritage
- Professional Member – International Society for Academic Research
- Professional Member – Advertising Club Madras
- Project Coordinator – Compendium of Science and Engineering Reports
- India Representative – One World One Family World Motorcycling Community
- Travel Influencer – Royal Brothers
- Official Influencer – Tauros
- Organization Behaviour
- Organization Development and Crisis Management
- Digital Transformation
- Brand Management
- People Analytics and Data Visualisation