The seventh BMI session for the academic year hosted Mr. Harish Kumar, Public speaker and visual experience expert, Director of Hypnautyx and Out de Box Pte Ltd. on October 20, 2021. Mr. Harish, through his factual knowledge and expertise, addressed the students on, ‘The Art of Visual Branding’.
He briefed on the branding checklist of Why-What-Who-How. WHY – knowing what you are good at, WHAT – defining your brand, WHO – knowing your audience and the finally HOW – brand story, was elaborated. The importance of visual selling – online presence an extension of offline was discussed. He urged the students to be consistent in whatever they do, be it a podcast or a YouTube video, but consistency is key. The session ended with 10 minutes of interactive question and answers session where the speaker interacted with the students.