The BMI session conducted in Loyola Institute of Business Administration (LIBA), on 21st August 2019, was graced by the presence of Mr. Cyril Rex Fernando, Senior Vice-President of Tractors and Farmers Equipment Limited. The informative and thought-provoking session was on “Hiring of tractors and implements for small and marginal farmers.”
Mr. Fernando gave an introduction about “JFarm Services App,” a CSR initiative of TAFE, which is a mobile app aggregator platform that facilitates hiring of tractors and modern farm machinery for the farmers. There are around 20 crore farmers with no access to tractors. This would be beneficial for them, as they would have access to heavy farm equipment without capital investment. He added that this initiative has impacted the lives of over 85,000 farmers across 10 states in India, clocking over 405,000 hours in hired farm machinery usage, since its inception in 2017. Currently, JFarm Services operates in Rajasthan, Gujarat, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Telangana, Andhra Pradesh, and Tamil Nadu – making farm equipment viable and affordable to all.
The Beyond Management Initiative (BMI) session offers a unique opportunity for students to listen and interact with experts from diverse fields and thereby benefit from their significant experiences and valuable insights. The BMI lecture series are held every Wednesday in LIBA.